Top 5 Medical Apps from Big Pharma for iPad
The iPad is changing the way that healthcare marketing professionals interact with doctors. While the nature of the pharmaceutical sales call adapts to the use of this new tool and the form in which...
View ArticleNew Data Concludes EMR Adoption On the Rise
The Centers for Disease Control’s National Center for Health Statistics released its 2011 EMR adoption report outlining trends in the U.S. regarding electronic medical records adoption. The study...
View ArticleHealthcare Marketing: Messaging for Hospital Administrators
The business of health care today is one that is obsessed with lower costs and higher profits just as much as any other. That said, any organization undertaking any healthcare marketing initiatives...
View ArticleMarketing to Nurses: Leveraging their Digital Media Consumption Habits
Healthcare marketers take note: Nurses are engaging with digital media in increasing numbers and in a variety of ways — primarily for educational purposes. According to new research recently released...
View Article5 Tips for Marketing to Doctors
Marketing and selling to Doctors can be one of the most difficult tasks for a salesperson. Doctors are notoriously difficult to reach, and even if your healthcare marketing outreach efforts are...
View ArticleMarketing to Hospitals: 3 Things to Remember
In the healthcare industry, marketing to hospitals is a prospect that has unique challenges that make communicating your message and making the sale a difficult task. Due to the hierarchical nature of...
View ArticleWidespread EHR Security Breaches May Make a Case for Cloud-based Storage
If one were to make a case for cloud-based storage of electronic health records to a hospital administrator or insurance agency bigwig, the nearly 21 million patient records that have been lost or...
View ArticleInappropriate Medicare Part D Payments for Schedule II Drugs Billed as Refills
A recent study by the Office of Inspector General, Department of Health and Human Services – Inappropriate Medicare Part D Payments for Schedule II Drugs Billed as Refills – analyzed all refills of...
View ArticlePhysician Payment Sunshine Act Final Rule
The long-awaited Physician Payment Sunshine Act final rule was published on Feb. 8, after over a year of revisions and review by the Centers for Medicaid and Medicare (CMS). The Sunshine Act requires...
View ArticlePharmacists Could Play Vital Role in Clinical Trials Education
According to a recent Honesty & Ethics survey by Gallup, there are three resources that patients consistently turn to for health-related information: nurses, pharmacists and physicians. Pharmacists...
View Article
